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đź’¸ New Fee by Apple for Facebook and Instagram Ads, SEO Reporting for Agencies, and more
Shaival Mehta
July 01, 2024
Your AI curated newsletter
1st July 2024
Using the power of AI to save you hours skimming through unimportant articles.
TOP RANKED ARTICLES OF THE DAY
1. SEO Reporting for Agencies
Want to nail your SEO reporting? Let’s break down how you can effectively report SEO performance to your clients, ensuring they see the value you bring.
Small-Medium Business (SMB) SEO Reporting
Dashboards and Reports: Use tools like Google Looker Studio for automated, real-time dashboards. Regular reports should focus on key metrics like traffic, conversions, and ROI, tailored to client needs.
Client Interaction: Schedule weekly status calls and monthly report discussions to keep clients in the loop and gather feedback.
Enterprise SEO Reporting
Customization: Enterprise clients often require more personalized reports, integrating multiple tools like Tableau and PowerBI. These reports cater to various teams and KPIs.
Detailed Presentations: Present findings to different teams, ensuring clarity on performance, strategy, and next steps. Regular updates and detailed analyses are key to maintaining transparency and trust.
Practical Tips for Effective Reporting
Standardize Reports: Use templates for consistency but customize as needed.
Focus on KPIs: Highlight metrics that matter most to the client’s business goals.
Engage Regularly: Frequent, clear communication helps build strong client relationships.
Effective SEO reporting is crucial for showcasing your value and securing client trust. By tailoring reports to client needs and maintaining open communication, you can enhance client satisfaction and drive better results.
2. Introduction of a New Fee by Apple for Facebook and Instagram Ads
Big news from Apple that might impact your ad strategies. Starting July 1, Apple will extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide.
Key Details
Global Expansion: Initially applied in the U.S., the fee now goes global.
Avoid the Fee: Ad purchases via desktop browsers bypass this fee.
Meta’s Response: Meta has updated its web platforms to match mobile ad-boosting capabilities.
Criticism: EU regulators and a U.S. judge have labeled the fee as “anti-competitive.”
Implications for Marketers
Increased Costs: Digital advertising costs on iOS devices will rise.
Strategy Shift: Potential increase in desktop platform ad purchases.
Brand Adaptation: Brands must adapt to avoid the fee and optimize ad spend.
This change could reshape mobile advertising practices and intensify scrutiny of Apple’s App Store policies. Be prepared to adjust your ad strategies to navigate these new costs effectively.
3. How Augmented Reality is Transforming E-Commerce
With AR, businesses are creating more immersive shopping experiences, enhancing customer engagement, and driving higher conversion rates.
The Rise of Augmented Reality
What is AR? Augmented reality enhances the real world by overlaying digital content on physical objects through camera-equipped devices. This tech has evolved from fun filters on Snapchat to a powerful tool for retailers.
User Adoption: By 2025, nearly 75% of the global population and almost all smartphone users will be frequent AR users. This massive adoption is driven by social media apps like Snapchat and Instagram, which integrate AR for virtual try-ons and interactive ads​​.
Benefits of AR in E-Commerce
Enhanced Customer Engagement: AR creates immersive shopping experiences that engage customers more deeply. For example, Starbucks used AR to showcase the journey of a coffee bean, significantly boosting customer interaction​​.
Sales and Conversion Lifts: Shopify reports that merchants who add 3D content to their stores see an average 94% increase in conversion rates. AR enables virtual try-ons and in-store displays, reducing the guesswork and enhancing purchase confidence.
Contactless Shopping: AR facilitates contactless transactions, crucial during the pandemic. It allows customers to evaluate products virtually, like trying on clothes or visualizing furniture in their homes, enhancing convenience and safety​​.
Practical Applications of AR
Virtual Try-Ons: Retailers like Sephora and Nike use AR to let customers try on products virtually. This reduces return rates and increases customer satisfaction by giving a realistic view of the product​​.
Virtual Showrooms: Companies like Amazon and IKEA use AR to allow customers to place virtual items in their environment. This helps in making informed decisions about big purchases, like furniture, by visualizing them in real-time​.
Social Media Integration: Brands are leveraging AR filters on platforms like Instagram and Snapchat for marketing campaigns. These filters not only entertain but also drive brand awareness and sales by allowing users to interact with products digitally​.
Augmented reality is revolutionizing the e-commerce sector by providing interactive, engaging, and convenient shopping experiences. As AR technology continues to advance, it offers incredible opportunities for businesses to connect with customers in new and innovative ways.