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✉️ Using Data to Deliver Relevant Email Experiences, Post-SEO Marketing, and more
Shaival Mehta
June 13, 2024
Your AI curated newsletter
13th June 2024
Using the power of AI to save you hours skimming through unimportant articles.
TOP RANKED ARTICLES OF THE DAY
1. Using Data to Deliver Relevant Email Experiences
Personalization is Key to Engaging Emails
Personalization goes beyond just using a subscriber's name. It's about using data to create relevant, engaging experiences that resonate with each individual subscriber. 71% of consumers expect personalization and 76% get frustrated when they don't find it.
How to Gather the Right Data for Personalization
Collect explicit data directly from subscribers (preferences, interests, etc.).
Implicit data comes from subscriber behaviors (email opens, clicks, web browsing, purchases).
Append data can be added from third-party sources to fill in gaps.
Be transparent about data collection and usage, giving subscribers control.
Putting Your Data to Use
Segment your list based on subscriber data to send more targeted, relevant content.
Leverage dynamic content to swap out images, offers, etc., based on individual subscriber data.
Set up personalized triggered emails based on subscriber actions.
Use personalization in subject lines to boost open rates.
Personalize send times based on when each subscriber is most likely to engage.
Key Takeaways
Personalization is essential for creating engaging subscriber experiences. Gather explicit, implicit, and appended data to fuel personalization, with transparency. Use segmentation, dynamic content, triggered emails, and other tactics to put data into action.
Personalization in subject lines and send times can boost engagement. Always be testing and iterating your personalization approaches.
2. Post-SEO Marketing: What to Do After You've Optimized Your Content
Optimizing your content for search engines is just the beginning. To truly maximize your content's potential, you need a solid post-SEO marketing strategy. Here are some key steps to take after you've optimized your content:
Promote Your Content on Social Media
Share your content across all your social media channels.
Engage with your audience by responding to comments and messages.
Use relevant hashtags to increase visibility.
Consider paid social media promotion to reach a wider audience.
Build Backlinks
Reach out to other websites and blogs in your niche.
Offer to write guest posts or collaborate on content.
Create valuable resources that other sites will want to link to.
Monitor your backlink profile and disavow any spammy or low-quality links.
Repurpose Your Content
Turn your blog post into a video, infographic, or podcast.
Create social media graphics with key takeaways from your post.
Use excerpts from your post in email newsletters or lead magnets.
Update and refresh old content to keep it relevant and valuable.
Analyze and Optimize
Use tools like Google Analytics to track your content's performance.
Monitor key metrics like traffic, bounce rate, and time on page.
A/B test different headlines, meta descriptions, and calls-to-action.
Continuously update and improve your content based on data and feedback.
By implementing these post-SEO marketing strategies, you can drive more traffic, engagement, and conversions from your optimized content. Remember, SEO is an ongoing process, not a one-time fix. Keep creating valuable content, building quality backlinks, and promoting your content across multiple channels to see the best results.
3. Kickoff Strategies for PPC Clients
Onboarding a new PPC client is a critical process that sets the tone for the entire engagement. Here are some key strategies to ensure a successful kickoff:
Understand the Client's Business
Dive deep into the client's industry, target audience, and unique selling proposition.
Identify their main competitors and analyze their PPC strategies.
Discuss the client's business goals and how PPC can support them.
Set Clear Expectations
Establish roles and responsibilities for both the agency and client teams.
Agree on communication channels and frequency of updates.
Define key performance indicators (KPIs) and how they will be measured.
Discuss budget constraints and how it will impact the PPC strategy.
Develop a Comprehensive Strategy
Conduct keyword research to identify high-intent, relevant keywords.
Create ad groups and campaigns based on the client's products/services and target audience segments.
Write compelling ad copy that highlights the client's unique value proposition.
Implement conversion tracking to measure the success of the PPC campaigns.
Set up A/B testing to continually optimize ad performance.
By following these strategies, PPC agencies can lay a strong foundation for a successful client engagement. Remember, the kickoff process is not just about gathering information, but also about building trust and establishing a partnership with the client. Take the time to understand their business, set clear expectations, and develop a customized strategy that will drive meaningful results.