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📽️ Repurposing Video Content with AI, How the Ad Market Is Changing, and more
Shaival Mehta
June 19, 2024
Your AI curated newsletter
19th June 2024
Using the power of AI to save you hours skimming through unimportant articles.
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1. Repurposing Video Content Into Multiple Mediums With AI Tools
Repurposing video content into various formats like blog posts, social media posts, and podcasts can help you reach a wider audience and get more mileage out of your content. Here are some tips on how to use AI tools to make this process easier and more efficient:
Transcribing Videos Into Blog Posts
Use an AI-powered transcription tool like Descript or Otter.ai to automatically transcribe your video into text.
Edit the transcription to clean it up and make it more readable as a blog post.
Add images, links, and formatting to enhance the post.
Publish the blog post on your website and promote it to drive traffic.
Creating Social Media Posts From Videos
Use a tool like Lately to automatically generate dozens of social media posts from your video transcription.
The AI will pull out the most engaging quotes and snippets to create short, punchy posts.
Review and edit the generated posts to ensure they align with your brand voice.
Schedule the posts across your social media channels using a tool like Agorapulse or Hootsuite.
Turning Videos Into Podcasts
Use Descript to automatically remove filler words, awkward pauses, and mistakes from your video's audio track.
Export the cleaned-up audio as an MP3 file.
Upload the audio file to a podcast hosting platform like Libsyn or Buzzsprout.
Write show notes and create episode artwork.
Publish the podcast episode and promote it to your audience.
By leveraging AI tools, you can save hours of manual work in repurposing your video content. This allows you to create more content in less time and reach people who prefer to consume content in different formats. Experiment with different AI tools to find the ones that work best for your workflow and content strategy.
2. How the Ad Market Is Changing in 2024, According to Magna’s Global Ad Forecast
The Big Picture
First off, the global ad market is booming! Magna Global predicts a whopping 14% growth this year, reaching $657 billion. That's the highest growth rate in 40 years. Digital advertising is leading the charge with a 20% increase, while linear advertising is expected to grow by 3%. So, if you're not investing in digital, now's the time to start.
The Role of Digital
Digital advertising is not just growing, it's dominating. It now represents 64% of total ad spend, up from 60% last year. The main drivers? Social media and video. They're expected to grow by 26% and 24% respectively. And let's not forget about mobile. It's projected to account for 67% of digital ad spend. So, if you're planning your next campaign, these are the platforms to focus on.
The Future of Advertising
Looking ahead, Magna Global expects the ad market to continue its upward trajectory. They predict a further 5.4% growth in 2023, reaching $692 billion. But it's not all about growth. The report also highlights the importance of sustainability and diversity in advertising. So, as we move forward, let's make sure our campaigns reflect these values.
The future of advertising is digital, diverse, and sustainable. Let's embrace these trends and make the most of the opportunities they present. Happy marketing!
3. TikTok Will Enable Businesses To Create Their Own Virtual Characters
TikTok is now allowing businesses to create their own virtual characters. Yes, you heard it right! This new feature is a part of TikTok's 'Business Creative Hub,' which is an in-app resource offering tips and inspiration for businesses. Let's dive into the details:
TikTok's New Feature: Virtual Characters
TikTok is stepping up its game by introducing a new feature that allows businesses to create virtual characters. This feature is a part of the 'Business Creative Hub,' designed to provide businesses with creative ideas. The virtual characters can be customized according to the business's needs and used in promotional videos. This is a great way to engage with the audience and create a unique brand identity.
Why is this Important?
In the digital age, it's all about standing out and creating a unique brand identity. With this new feature, businesses can create their own virtual characters for promotional videos. This not only makes the videos more engaging but also helps in creating a unique brand identity. It's a great way to connect with the younger audience who are active on TikTok.
Practical Tips
If you're planning to use this new feature, here are some tips:
Customize the virtual character according to your brand's identity. This will help in creating a consistent brand image.
Use the virtual character in your promotional videos. This will make the videos more engaging and will help in attracting a younger audience.
Experiment with different types of content. Don't just stick to promotional videos. Try creating various types of content with your virtual character.
So, that's all for now. Keep an eye on this space for more updates from the world of social media.