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🪜 Climbing the Marketing Pyramid, AI Versions of Influencers, and more
Shaival Mehta
June 28, 2024
Your AI curated newsletter
28th June 2024
Using the power of AI to save you hours skimming through unimportant articles.
TOP RANKED ARTICLES OF THE DAY
1. Climbing the Marketing Pyramid: Effective Strategies for Customer Engagement and Loyalty
If you're looking to ramp up your customer engagement and loyalty, the marketing pyramid is a great framework to consider. Here's a detailed breakdown to help you climb to the top.
Building a Solid Foundation
Outbound Marketing: Use direct mail, web content, and ads to proactively reach out to customers.
Inbound Marketing: Attract customers organically with SEO, compelling landing pages, and engaging videos.
Branding: Establish a strong brand identity through a cohesive message, story, and visuals.
Strategy: Before diving into campaigns, define your target audience, buyer personas, goals, budget, and positioning.
Focusing on Customer Engagement and Loyalty
Loyalty Programs: 69% of customers prefer brands with rewards programs. Retaining customers is cheaper and more profitable, with 80% of revenue typically coming from 20% of existing customers.
Transparency and Values: Highlight your brand’s values. For example, TOMS’ “One for One” model enhances brand loyalty by linking purchases to charitable actions.
Exceptional Customer Experience: Go above and beyond in customer service. The Ritz-Carlton’s personal touch, like returning a child’s lost toy giraffe with added gifts and a photo album, can create lasting loyalty.
Personalization: Customize offers and content to meet customer preferences and increase engagement.
Leveraging Social Media and Feedback
Social Media Engagement: Use branded hashtags, interactive posts, and live Q&A sessions to foster direct connections with your audience.
Customer Feedback: Regularly gather feedback through surveys and incentives to understand and meet customer needs.
Showcasing Reviews: Highlight positive customer reviews on your platforms to build trust and credibility.
Loyalty Programs: Design programs that offer valuable rewards and personalized experiences to retain customers.
Monitoring and Improving
Track Metrics: Monitor customer satisfaction scores, lifetime value, and retention rates to continually refine your strategies.
Implementing these strategies can significantly boost your customer engagement and loyalty. Keep refining your approach based on feedback and metrics to maintain a healthy, thriving business.
2. Meta Will Enable Influencers to Create AI Versions of Themselves
Meta is planning to let influencers create AI versions of themselves! Imagine the possibilities - your favorite influencer could be available 24/7, interacting with fans, answering questions, and even creating content. Sounds like a game-changer, right?
Meta's New Move Meta's been making waves with its focus on the metaverse, and this is just the latest development. They're developing AI technology that will allow influencers to create digital versions of themselves. These AI clones will be able to interact with fans, answer questions, and even create content. It's like having a digital twin that can work around the clock!
Implications for Influencers and Marketers This could be a big deal for influencers and marketers. With an AI version of an influencer, there's potential for round-the-clock engagement. Fans could interact with their favorite influencers anytime, anywhere. And for marketers, this could mean more opportunities for brand collaborations and promotions. Plus, with AI handling some of the workload, influencers can focus more on creating quality content.
Increased Engagement: With AI influencers available 24/7, fan engagement could skyrocket. This could lead to increased brand visibility and potentially higher conversion rates.
More Opportunities for Collaboration: Brands could collaborate with AI influencers for promotions, reaching a wider audience and driving more sales.
Improved Content Quality: With AI handling routine interactions, influencers can focus more on creating high-quality content. This could lead to improved audience satisfaction and loyalty.
The Future of Influencer Marketing While this is an exciting development, it's also a glimpse into the future of influencer marketing. As technology advances, we can expect more innovations like this. The line between the virtual and real world is blurring, and it's clear that the metaverse will play a big role in shaping the future of marketing. So, let's buckle up and get ready for an exciting ride into the future of influencer marketing!
3. How to Improve Conversions with Inclusive Website and Social Media Audits
Here’s a comprehensive guide to making your digital presence more inclusive and effective.
The Starting Point for An Inclusive Marketing Audit
Identify Your Target Audience: Be specific about the diverse identities of your ideal customers. Inclusive marketing isn’t about serving everyone but about intentionally choosing which identities you want to make feel included.
Conducting the Audit
Website Accessibility: Ensure your website is accessible to all users. Use tools to check for issues with web pages, navigation, videos, and media. Download accessibility checklists to guide your improvements.
Social Media Representation: Review your social media channels. Ensure that your imagery, language, and engagement reflect the diverse identities of your target audience. Avoid stock images that lack representation and focus on authentic visuals.
Practical Tips for Inclusive Marketing
Personalize Content: Tailor your messaging to resonate with different identities within your audience.
Highlight Inclusive Values: Showcase your brand’s commitment to inclusivity through stories and examples.
Engage with Underrepresented Groups: Actively seek feedback from these communities to continuously improve.
By conducting an inclusive audit of your website and social media, you can significantly improve user experiences and boost conversions. Focus on making every visitor feel seen and valued.