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šŸ˜ Succeeding in the Era of AI-Driven Search Advertising, Instagrams 20 Carousel Frames, and more

Author

Shaival Mehta
August 09, 2024

Your AI curated newsletter

9th August 2024

Using the power of AI to save you hours skimming through unimportant articles.

TOP RANKED ARTICLES OF THE DAY

1. How to Succeed in the Era of AI-Driven Search Advertising

AI is revolutionizing search advertising, particularly in automating campaign management and creative processes. However, these advances come with challenges like reduced ad originality and transparency issues.

AI's Impact on Strategy

  • AI tools, like Google's Performance Max and Microsoft's Copilot, automate and optimize ad campaigns across platforms.

  • Balance automation with human oversight to maintain brand uniqueness.

Opportunities and Challenges

  • Integrating first-party data is crucial for effective targeting.

  • New platforms like SearchGPT could disrupt traditional search ads, pushing brands to diversify ad spend beyond Google.

Best Practices

  • Focus on data quality to fuel machine learning.

  • Explore advertising on platforms like Reddit as competition in Google Ads intensifies.

Blending AI with human creativity and diversifying ad strategies are key to thriving in the AI-driven search advertising landscape.

2. Instagram Carousels Now Allow Up to 20 Frames!

Exciting news: Instagram has expanded its carousels to 20 frames. Thatā€™s double the previous 10-frame limit, giving you more room to showcase products, services, or even tell a more elaborate story.

Key Takeaways:

  • Instagramā€™s carousels now support up to 20 images or videos.

  • This update offers more space for creative storytelling and product displays.

Practical Tips:

  • Use the extra frames for step-by-step guides or to showcase a range of products.

  • Prioritize quality; make sure each frame adds value.

Get creative and engage your audience like never before!

3. Retail Media Networks and Advertisers Going from Guesswork to Growth

Retail media networks (RMNs) are booming, growing 16.3% last year, but the lack of standardization still creates challenges for advertisers. RMNs like CVS Media Exchange (CMX) are focusing on enhancing the shopping experience, particularly in-store, with initiatives like data collaboration through clean rooms, which provide more accurate ad performance insights.

Standardization Efforts

  • IAB introduced measurement guidelines to unify RMN practices.

  • Advertisers and agencies, like Albertsons Media Collective and dentsu, push for these standards to maximize their investments.

In-Store Focus

  • CVS is leveraging its 9,000 stores to connect online browsing with in-store purchases, enhancing both ad and shopping experiences.

Agencies and brands are eager for better measurement standards to simplify RMN investments and are actively shaping the future of this growing ecosystem.

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