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- 👤 Instagram Focus Creators on Views, Winning Agency Pitch Formula, and more
👤 Instagram Focus Creators on Views, Winning Agency Pitch Formula, and more
Shaival Mehta
August 08, 2024
Your AI curated newsletter
8th August 2024
Using the power of AI to save you hours skimming through unimportant articles.
TOP RANKED ARTICLES OF THE DAY
1. Instagram Updates Metrics to Focus Creators on Views
Instagram is shifting its metrics to emphasize views, encouraging creators to prioritize engaging content. This update aims to foster more video content creation, aligning with user preferences for short-form videos.
Key Changes:
Views become a central metric, influencing content strategy.
Engagement metrics like likes and comments take a backseat.
Practical Tips:
Focus on creating engaging, short-form video content.
Monitor view counts to gauge content success.
Adjust strategies based on viewer retention and interaction rates.
By concentrating on views, creators can better cater to audience preferences, driving higher engagement and growth on the platform. Embrace these changes to stay ahead in the evolving digital landscape.
2. The Winning Agency Pitch Formula to Grow Your Business
Creating a successful pitch to win new clients can be a game-changer for your agency. Here's a breakdown of the best strategies to help you nail that pitch and grow your business.
Understanding the Client's Needs
Research is Key: Before crafting your pitch, dive deep into understanding the client's business, industry, and pain points.
Tailor Your Approach: Customize your pitch to show how your agency can uniquely address their specific challenges.
Crafting a Compelling Story
Start with a Hook: Capture attention right from the beginning with a strong, relevant story or a striking fact.
Showcase Successes: Highlight past successes with data and case studies. Concrete examples build credibility and trust.
Presenting Your Solution
Be Clear and Concise: Clearly outline how your services will solve their problems. Avoid jargon and keep it straightforward.
Visuals Matter: Use visuals like slides, videos, and infographics to make your pitch more engaging and easier to follow.
Engaging the Client
Interactive Elements: Incorporate interactive elements like Q&A sessions or live demonstrations.
Build a Relationship: Show genuine interest in their business and establish a rapport. People prefer to work with those they trust.
Practical Tips for Success
Follow-Up: After the pitch, follow up with a thank you note and any additional information they might need.
Feedback Loop: Seek feedback to improve your future pitches. It shows you value their opinion and are committed to improvement.
Winning pitches are about connecting with the client and demonstrating that your agency is the best fit for their needs. By thoroughly understanding their challenges, crafting a compelling narrative, presenting clear solutions, and engaging effectively, you can significantly increase your chances of success.
3. Unlock AI’s potential in paid media creative
Economic demands mean doing more with less. Small teams are leveraging AI to boost productivity, making it essential for hitting goals. Key AI advancements in PPC and creative design are reshaping ad strategies.
Align Ads to Customer Journeys
Use AI features like Performance Max and Meta’s Advantage+.
Target efficiently with minimal manual input.
Prioritize strong creative that resonates with your target audience.
Feed the Machine
Design for various ad placements using diverse, high-quality assets.
Employ AI tools for creative ideation, ad copy, and more.
Test extensively with different sizes and formats.
Design for Short Attention Spans
Emphasize video content; 92% of users watch weekly.
Create engaging, concise videos (15-30 seconds).
Capture attention quickly, especially for Gen Z.
Harness AI for Efficient Campaigns
Embrace AI to meet the high demand for content.
Use AI as a tool to enhance human creativity and efficiency.
Maintain brand authenticity and thorough review processes.
AI integration in paid media creative is crucial for staying competitive, enhancing ad performance, and driving superior results. Embrace AI to optimize efforts and engage audiences effectively.