• Agency Buddy
  • Posts
  • 🗣️ Word-of-mouth marketing, LinkedIn Ads for Personal Profiles, and more

🗣️ Word-of-mouth marketing, LinkedIn Ads for Personal Profiles, and more

Author

Shaival Mehta
August 12, 2024

Your AI curated newsletter

12th August 2024

Using the power of AI to save you hours skimming through unimportant articles.

TOP RANKED ARTICLES OF THE DAY

1. “This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

Building a Community Through Taste

  • Jeppson’s Malört, known for its bitter taste, uses its notorious reputation to foster a sense of community. The brand's unique approach relies on word-of-mouth marketing, turning a shared experience into a powerful promotional tool.

Breaking the Fourth Wall

  • Embracing humor and honesty, Malört’s marketing features real, raw reactions, making the brand relatable and memorable.

Tailoring to Diverse Audiences

  • By embracing the varied reactions to its taste, Malört crafts stories that resonate with different audience segments.

Leverage the power of authentic, experience-driven marketing for your clients. By embracing what makes a product unique—even its flaws—you can craft compelling, community-focused campaigns that resonate deeply with audiences. Encourage clients to be transparent, use humor, and tap into shared experiences to foster loyalty and word-of-mouth growth. Tailor messaging to reflect diverse audience experiences, ensuring the campaign's relatability and reach.

2. LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Why Use LinkedIn Ads for Personal Profiles?

  • LinkedIn's new feature allows ads from personal profiles, offering 3-4x higher engagement and reduced ad costs compared to company pages.

  • Ideal for smaller businesses and consultants who previously found LinkedIn ads too pricey.

  • Boosted posts can re-engage followers and extend the lifespan of your best content.

Types of Ads to Use

  • Thought Leader Ads: Boost high-performing posts, like single images or text-only content, to showcase expertise and drive awareness.

  • Sponsored Messaging Ads: Personalize outreach with direct messages in users' inboxes, perfect for nurturing warm leads.

Building an Effective Ad Funnel

  • Start with Thought Leader Ads for cold audiences.

  • Retarget engaged users with additional ads, eventually leading to personalized Sponsored Messaging Ads for high-converting prospects.

Using LinkedIn personal profile ads strategically can significantly boost visibility, engagement, and lead generation, making it a powerful tool for agency founders and marketers looking to strengthen their brand presence.

3. What Are Breadcrumbs & Why Do They Matter for SEO?

Breadcrumbs are a simple yet powerful navigation tool that helps users understand their location on a website, enhancing both user experience (UX) and SEO. Breadcrumbs come in various types—hierarchy-based, attribute-based, forward, and history-based—each serving different purposes depending on your site structure.

Benefits of Breadcrumbs

  • Improved UX: Easy site navigation keeps users engaged.

  • Enhanced Internal Linking: Google uses breadcrumbs to understand site structure.

  • Rich Snippets: Breadcrumbs can generate rich snippets in search results.

Common Mistakes

  • Avoid breadcrumbs that are too small, redundant, or replace main navigation. Choose the right type for your site’s needs.

Breadcrumbs are easy to implement, especially on platforms like WordPress with plugins like Yoast. They help users navigate and can boost your site's visibility on search engines, making them a valuable tool for any website.

OTHER TOP PICKS